How This Applies to Home Care Marketing
Use 301 redirects whenever you permanently change a URL: consolidating pages, rebranding, restructuring your site, or removing outdated content. Without redirects, you lose accumulated link equity and create broken links affecting user experience.
Common home care scenarios requiring redirects: consolidating similar location pages, moving from old domain to new, restructuring services section, or renaming service pages. Always redirect to the most relevant replacement page.
Key Takeaway
Implement 301 redirects whenever permanently changing URLs to preserve SEO value and prevent broken links. Plan URL structures carefully to minimize the need for redirects, but use them properly when changes are necessary.