How This Applies to Home Care Marketing
Accessibility is particularly critical for home care websites because your primary audience often includes seniors and family members who may have visual, motor, or cognitive impairments. A website that’s difficult to navigate for someone with low vision or arthritis creates a poor first impression and may lose potential clients.
Beyond ethical considerations, accessibility impacts SEO. Google’s algorithms favor user-friendly sites, and many accessibility best practices—like proper heading structure, alt text for images, and clear navigation—also improve search rankings. Additionally, ADA lawsuits against healthcare websites have increased significantly, making compliance a legal priority.
Key Takeaway
Conduct an accessibility audit using tools like WAVE or axe. Prioritize high-contrast text, keyboard navigation, descriptive alt text for all images, and ensuring forms are screen-reader compatible. This investment protects your agency legally while serving your audience better.