How This Applies to Home Care Marketing
ADLs are foundational to home care marketing because they directly connect to what families are searching for. Queries like “help with bathing for elderly parent” or “dressing assistance for seniors” represent high-intent searches from people actively seeking care solutions. Your service pages and content should clearly explain which ADLs your caregivers assist with.
Understanding ADLs also helps segment your marketing. Clients needing help with one or two ADLs require different messaging than those needing comprehensive assistance. Content addressing specific ADL challenges—like “Tips for Helping a Parent Who Refuses to Bathe”—can capture search traffic while demonstrating your expertise.
Key Takeaway
Create dedicated content around each ADL your agency supports. Use the specific terminology families search for, and explain how your caregivers provide dignified, professional assistance with these intimate daily tasks.