How This Applies to Home Care Marketing
For home care agencies running Google Ads, extensions are essential for standing out in competitive local markets. Location extensions show your address and encourage in-person consultations. Call extensions let families tap to call directly—crucial when care decisions are urgent. Sitelink extensions can highlight specific services like “Dementia Care,” “24/7 Availability,” or “Free Assessment.”
Callout extensions work well for trust signals: “Licensed & Bonded,” “Background-Checked Caregivers,” “Serving [City] Since 2005.” Structured snippets can list service types or areas served. These additions make your ads more compelling without additional cost-per-click, effectively improving your return on ad spend.
Key Takeaway
At minimum, enable location, call, and sitelink extensions on every home care campaign. Add callout extensions emphasizing your differentiators and trust signals. Extensions typically improve CTR by 10-15% without increasing costs.