How This Applies to Home Care Marketing
Understanding Ad Rank helps home care agencies compete effectively without necessarily outspending larger competitors. Since Ad Rank isn’t just about bidding higher, agencies can improve their position by focusing on Quality Score—ensuring ad copy closely matches keywords and landing pages deliver what the ad promises.
For example, if someone searches “dementia care Phoenix,” your ad should mention dementia care specifically and link to a dedicated dementia care page, not your generic homepage. This relevance improves Quality Score, which improves Ad Rank, which can result in higher positions at lower cost-per-click than less relevant competitors.
Key Takeaway
Don’t just increase bids to improve ad position. Focus on tight keyword-ad-landing page alignment. Create dedicated landing pages for your key services and locations, and ensure your ad copy specifically addresses what searchers are looking for.