How This Applies to Home Care Marketing
Effective alt text serves multiple purposes for home care websites. For accessibility, descriptive alt text ensures families using screen readers understand your caregiver photos, facility images, and infographics. This is especially important given that some of your audience may have visual impairments.
For SEO, alt text creates additional opportunities to include relevant keywords naturally. An image of a caregiver helping a senior shouldn’t just say “caregiver”—it could say “In-home caregiver assisting elderly woman with meal preparation in Phoenix.” This helps your images appear in Google Image searches and reinforces page relevance.
Key Takeaway
Write alt text as if you’re describing the image to someone who can’t see it. Include relevant keywords naturally but prioritize accuracy and helpfulness. Avoid keyword stuffing, which hurts both accessibility and SEO.