How This Applies to Home Care Marketing
For home care websites, session duration reveals whether visitors are genuinely engaging with your content or quickly leaving. Families researching care options often need substantial information before contacting you, so healthy session durations (3+ minutes) indicate your content answers their questions effectively.
Low session duration might indicate poor content quality, slow page loading, confusing navigation, or a mismatch between what users searched for and what they found. However, some pages naturally have short durations—a contact page where users quickly find your phone number has served its purpose even with a 30-second visit.
Key Takeaway
Compare session duration across page types, not just site-wide averages. Service pages and blog posts should show longer engagement; contact and location pages may legitimately be shorter. Investigate pages with both high bounce rates AND short session duration as priority fixes.