How This Applies to Home Care Marketing
In home care, the awareness stage often occurs when families first notice concerning signs—a parent forgetting medications, falling, or struggling with daily tasks. They’re not yet searching for “home care agencies” but rather “signs of dementia in parents” or “why does my mom forget things.”
Content targeting the awareness stage educates and builds trust without being salesy. Blog posts like “10 Warning Signs Your Aging Parent Needs Help” or “Understanding the Difference Between Normal Aging and Dementia” capture families early in their journey. This content positions your agency as a trusted resource before they’re ready to evaluate providers.
Key Takeaway
Create educational content for awareness-stage searches, even though these visitors won’t convert immediately. Include soft calls-to-action like “download our guide” or “sign up for our newsletter” to capture these prospects and nurture them toward consideration.