How This Applies to Home Care Marketing
Behavioral targeting is powerful for home care marketing because the research process often takes weeks or months. Someone who visited your services page three weeks ago, read articles about dementia care, and searched for “how to help aging parent” is a high-value prospect—even if they didn’t convert initially.
Platforms like Google Ads and Facebook allow you to reach people based on their browsing history and in-market signals. You can target users who’ve researched senior care, visited competitor websites, or shown interest in related topics like Medicare or retirement planning. This keeps your agency top-of-mind during the lengthy decision process.
Key Takeaway
Build remarketing audiences from website visitors and layer in behavioral targeting for new prospects. The combination ensures you’re reaching people with demonstrated interest while staying visible to those actively researching care options.