How This Applies to Home Care Marketing
Choosing the right bidding strategy directly impacts your cost per lead and overall marketing efficiency. Home care agencies often face the challenge of limited conversion volume—you might generate 20-50 leads per month, which is below the threshold where fully automated strategies work optimally.
Consider a hybrid approach: use manual or enhanced CPC for new campaigns to gather data, then transition to automated strategies once you have consistent conversions. Also factor in lead quality—a Target CPA strategy optimizes for conversion volume, but if many conversions are unqualified inquiries, you might be training the algorithm on the wrong signals.
Key Takeaway
Match your bidding strategy to your conversion volume and quality. Start more manual with limited data, automate as patterns emerge, and regularly audit whether the leads generated are actually qualified prospects for your services.