How This Applies to Home Care Marketing
Business listings are foundational to local SEO for home care agencies. Your Google Business Profile is the most critical—it determines whether you appear in the local map pack for searches like “home care near me.” But secondary listings on healthcare directories, Yelp, and senior care platforms also contribute to local visibility and credibility.
Key elements for home care business listings include accurate NAP (Name, Address, Phone), correct business categories (Home Health Care Service), service area specification, hours of operation, photos of your team and office, and regular posts or updates. Inconsistencies across listings can confuse search engines and reduce rankings.
Key Takeaway
Audit your business listings quarterly using a tool like BrightLocal or Moz Local. Prioritize accuracy on Google Business Profile, then ensure consistency across the top 10-15 directories that appear when searching for your agency name.