How This Applies to Home Care Marketing
CNAs represent a higher level of care that commands premium positioning in your marketing. Families searching for “CNA home care” or “certified caregiver” are often seeking more skilled support than basic companion care. Highlighting your CNA staff—their training, certifications, and capabilities—differentiates your agency from non-medical providers.
Marketing CNA services involves targeting keywords like “CNA home care [city],” “certified caregiver services,” and “skilled personal care.” Content explaining the difference between CNAs and non-certified caregivers helps families understand why certification matters and when they need this level of support.
Key Takeaway
If you employ CNAs, make their certification prominent in your marketing. Create content explaining what CNAs can do that non-certified caregivers cannot, and target the specific searches families make when seeking certified support.