How This Applies to Home Care Marketing
Competitive analysis reveals what’s working in your local market and where gaps exist. Examine competitors’ websites for service offerings you might be missing, content topics they’re ranking for, and keywords they’re bidding on in Google Ads. Tools like Ahrefs or SEMrush show their organic rankings and backlink sources.
For home care, competitive analysis should include both direct competitors (other agencies) and indirect competitors (assisted living facilities, hospital programs). Understanding how families compare options helps you differentiate your positioning and address comparison queries directly.
Key Takeaway
Conduct competitive analysis quarterly. Identify content gaps where competitors rank but you don’t, analyze their Google Business Profiles for review volume and ratings, and note any service offerings or positioning that differentiates them. Use insights to inform your content calendar and strategic positioning.