How This Applies to Home Care Marketing
Content clusters are powerful for home care SEO because they demonstrate comprehensive expertise in specific areas. A “Dementia Care” pillar page might link to clusters covering Alzheimer’s care, Lewy body dementia, vascular dementia symptoms, caregiver support, and home safety modifications. This structure signals to Google that you’re an authority on dementia care.
Building clusters also helps capture long-tail searches. While you might not rank immediately for “dementia care,” cluster content targeting “early signs of Lewy body dementia” or “how to communicate with someone with vascular dementia” captures specific searches and supports the overall topic authority.
Key Takeaway
Identify 3-5 core topics that define your expertise and build comprehensive content clusters around each. Each cluster should have one pillar page (2,000+ words covering the topic broadly) and 5-10 supporting articles on specific aspects, all interlinked intentionally.