How This Applies to Home Care Marketing
Core Web Vitals matter for home care sites because families research on mobile devices, often while stressed and seeking quick answers. A slow-loading site or one with jumping layouts frustrates users and signals poor quality to Google. Poor vitals can hurt rankings even if your content is excellent.
Common issues affecting home care websites include unoptimized images (especially on service pages with multiple photos), render-blocking JavaScript, third-party scripts from live chat or tracking tools, and layouts that shift as elements load. Passing all Core Web Vitals requires technical attention but pays dividends in both rankings and user experience.
Key Takeaway
Check your Core Web Vitals in Google Search Console’s “Experience” report. Prioritize fixing any metrics marked as “Poor.” Often, image optimization and removing unnecessary scripts produce the biggest improvements with the least effort.