How This Applies to Home Care Marketing
CPC for home care keywords varies significantly by market and keyword specificity. Generic terms like “home care” in major metros can exceed $20-50 per click, while long-tail terms like “in-home dementia care Scottsdale” might cost $8-15. Understanding these costs helps set realistic budgets and expectations.
High CPCs aren’t necessarily bad if they generate quality leads. A $30 click that leads to a $50,000 annual client is excellent ROI. The key is tracking from click to conversion to client, understanding your full funnel, and optimizing for cost-per-acquisition rather than just cost-per-click.
Key Takeaway
Don’t optimize solely for low CPC—optimize for cost-effective conversions. Sometimes paying more for highly relevant, high-intent keywords produces better ROI than chasing cheap clicks that rarely convert. Use Google’s Keyword Planner to estimate CPCs when planning budgets.