Crawl Budget

Crawl budget refers to the number of pages Google will crawl on your website within a given time period. It's determined by crawl rate limit (how fast Google can crawl without overloading your server) and crawl demand (how much Google wants to crawl based on popularity and freshness). Efficient crawl budget use ensures important pages get indexed.

How This Applies to Home Care Marketing

Crawl budget is primarily a concern for large home care websites—those with hundreds of location pages, extensive blog archives, or multiple service variations. If you have many thin or duplicate pages, Google may waste crawl budget on low-value content instead of your important service and location pages.

Common crawl budget wastes for home care sites include auto-generated location pages with duplicate content, paginated blog archives, old event pages, and parameter-based URL variations. Keeping your site lean and focused ensures Google crawls and indexes your most valuable content.

Key Takeaway

For most home care sites under 500 pages, crawl budget isn’t a major concern. Focus on creating quality content and proper site structure. For larger sites, use robots.txt to block low-value page types and consolidate thin content to make better use of Google’s attention.

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