How This Applies to Home Care Marketing
Domain Authority helps home care agencies understand their competitive position in search. A new agency site with DA 15 faces an uphill battle against established competitors at DA 40+. Understanding these dynamics helps set realistic keyword targets and timeline expectations.
Building DA requires earning quality backlinks over time. For home care, this means pursuing links from local news coverage, healthcare directories, industry publications, and community organizations. Each authoritative link incrementally increases your site’s ability to compete for valuable keywords.
Key Takeaway
Check your DA quarterly using Moz’s free tool and compare against top-ranking competitors for your target keywords. If there’s a significant gap, focus on keywords where DA matters less (long-tail, local) while systematically building authority for eventual competition on harder terms.