How This Applies to Home Care Marketing
Duplicate content is a common problem for home care websites, especially those serving multiple locations. Many agencies create location pages by simply swapping city names while keeping identical content—this creates dozens of pages with 90%+ duplicate text, which Google may filter or devalue.
Other sources include HTTP/HTTPS versions, www/non-www variations, and URL parameters creating multiple paths to the same content. Properly configured canonical tags and redirects prevent these technical duplicates from causing problems.
Key Takeaway
Audit your site for duplicate content using tools like Screaming Frog or Siteliner. For location pages, ensure each has genuinely unique, valuable content about that specific market—not just templated text with city names swapped. Use canonical tags to consolidate any unavoidable duplicates.