How This Applies to Home Care Marketing
Dwell time matters for home care SEO because Google wants to show results that satisfy searchers. If families click your listing for “home care services Phoenix” but quickly return to Google, it signals your page didn’t meet their needs. Content that genuinely answers queries keeps users engaged longer.
Improving dwell time requires understanding search intent and delivering comprehensive answers. A searcher looking for “signs mom needs home care” needs thorough, useful information—not a thin page pushing a sales consultation. Content that helps users will naturally earn longer engagement.
Key Takeaway
Focus on creating genuinely helpful content that fully satisfies search intent rather than trying to manipulate dwell time. Use formatting (headers, bullet points, visuals) to make content scannable while still encouraging complete reading for those who want depth.