How This Applies to Home Care Marketing
DKI can improve home care ad performance by making ads more relevant to specific searches. If someone searches “Alzheimer’s care in Phoenix,” an ad with that exact phrase feels more targeted than generic “home care services” messaging. This relevance can improve both click-through rate and Quality Score.
However, use DKI carefully in healthcare advertising. Inserting sensitive terms without context can create awkward ads, and regulatory considerations apply to medical claims. Always set a default text that works well, and review how DKI affects ads for various search terms before going live.
Key Takeaway
Test DKI on high-volume ad groups where keyword variations are substantial. Set thoughtful defaults and preview how insertions render for various searches. For sensitive healthcare terms, manual ad variations may be safer than automated insertion.