How This Applies to Home Care Marketing
E-E-A-T is essential for home care websites because Google classifies healthcare content as YMYL—content that can impact health or financial wellbeing. Agencies must demonstrate genuine expertise and trustworthiness to rank for competitive healthcare searches.
Practical E-E-A-T signals include: author bylines with healthcare credentials, medical review processes for health content, clear contact information and physical address, industry certifications prominently displayed, client testimonials and case studies, published expertise through awards or media coverage, and citations to authoritative medical sources.
Key Takeaway
E-E-A-T isn’t a checklist—it’s about genuinely demonstrating that your organization and content are trustworthy sources of healthcare information. Build E-E-A-T through real credentials, transparent practices, and genuinely helpful content, not by gaming signals.