How This Applies to Home Care Marketing
Engagement rate helps evaluate whether your content resonates with families researching care. High engagement on a blog post about “signs a parent needs help” indicates you’re addressing real concerns effectively. Low engagement might indicate content misses the mark or doesn’t match search intent.
On social media, engagement rate reveals which content types perform best. A post about caregiver appreciation might generate more engagement than a service promotion, informing your content mix. On your website, engaged sessions suggest visitors found value and explored further—exactly what you want from researching families.
Key Takeaway
Track engagement rate across channels to understand what resonates with your audience. Use insights to inform content strategy—create more of what engages families and reconsider formats or topics that consistently underperform.