How This Applies to Home Care Marketing
Event tracking provides visibility into user behavior that pageviews alone miss. For home care websites, valuable events include: phone number clicks, form submissions, chat initiations, video plays (especially testimonials), PDF downloads, and scroll depth on long-form content.
With event tracking, you can see not just how many people visited your dementia care page, but how many watched the video, clicked to call, or scrolled through the entire page. This granular data reveals where content succeeds and where engagement drops off.
Key Takeaway
Set up event tracking for all meaningful interactions on your site using Google Tag Manager. Track phone clicks, form starts and completions, chat opens, and video engagement. This data is essential for understanding what drives conversions and where opportunities exist.