How This Applies to Home Care Marketing
First-party data becomes increasingly important as cookie-based tracking declines. Your website visitors, email subscribers, and CRM contacts represent valuable owned audiences you can target regardless of platform policy changes. Building these lists now protects future marketing effectiveness.
Collect first-party data through lead magnets, newsletter signups, consultation requests, and account creation. Use this data to create remarketing audiences, inform content strategy based on engagement patterns, and personalize communications based on expressed interests and behaviors.
Key Takeaway
Prioritize first-party data collection through valuable exchanges—guides, resources, or newsletters families actually want. This owned data enables effective marketing even as privacy changes restrict third-party targeting, and the leads are inherently higher quality.