How This Applies to Home Care Marketing
Many home care agencies operate as franchises, creating specific SEO challenges. Each location needs local visibility while the brand requires coordinated strategy. Common issues include duplicate content across location pages, competing franchise locations cannibalizing each other’s rankings, and inconsistent NAP information.
Effective franchise SEO requires a structure that allows local customization within brand guidelines. Each location needs unique content reflecting its specific service area, local team, and community involvement—not templated pages with city names swapped. Franchise systems should provide guidance and resources while enabling local optimization.
Key Takeaway
If you’re part of a franchise system, advocate for flexibility to create genuinely unique local content. Work within brand guidelines while developing location-specific pages that feature local team members, community involvement, and area-specific information that competitors can’t replicate.