How This Applies to Home Care Marketing
Geo-modifier keywords are the foundation of local home care SEO. Every service you offer should be targeted with geographic variations—“dementia care Phoenix,” “companion care Scottsdale,” “24-hour home care Mesa.” These searches indicate families actively looking for local providers.
Build a keyword matrix combining your services with all cities and neighborhoods you serve. Prioritize larger cities and your strongest service areas, but don’t ignore smaller communities where competition may be lower and ranking easier.
Key Takeaway
Create a systematic approach to geo-modified keywords. Map every service against every location you serve, prioritize by search volume and business value, and develop content targeting the most valuable combinations. This matrix becomes your local SEO roadmap.