How This Applies to Home Care Marketing
Geo-targeting is essential for home care advertising efficiency. You shouldn’t pay for clicks from families 50 miles outside your service area. Properly configured geo-targeting ensures ad spend reaches only families you can actually serve.
Beyond exclusion, geo-targeting enables regional messaging. If you have multiple locations, each can run campaigns tailored to their specific market. Ads can reference local landmarks, community events, or regional concerns that resonate with each service area.
Key Takeaway
Configure precise geo-targeting on all paid campaigns based on your actual service areas. Use radius targeting from your locations or detailed city/zip code lists. Review geographic performance regularly to identify high-performing areas worth additional investment.