How This Applies to Home Care Marketing
GA4 is the foundation for data-driven home care marketing. It reveals which pages drive engagement, where visitors come from, how users navigate your site, and which content leads to conversions. Without GA4 properly configured, you’re making decisions blind.
Key GA4 configurations for home care include: defining conversions (form submissions, phone clicks, chat initiations), setting up audiences for remarketing, tracking user journeys through the site, and monitoring content performance. Custom events can track specific interactions like video views or PDF downloads.
Key Takeaway
Ensure GA4 is properly configured with all relevant conversions tracked. Set up custom audiences, enable Google Signals for cross-device tracking, and regularly review reports to inform marketing decisions. GA4 data should drive your optimization priorities.