How This Applies to Home Care Marketing
Google Business Profile is arguably the most important local SEO asset for home care agencies. When families search “home care near me,” the map pack results come from GBP. Your profile determines whether you appear, how you look, and whether families click through or call.
Optimization includes: complete and accurate business information, appropriate primary and secondary categories, service area specification, regular posts with updates and tips, photo uploads showing your team and operations, prompt review responses, and Q&A section management.
Key Takeaway
Treat your Google Business Profile as a primary marketing channel, not an afterthought. Optimize every field, post weekly, respond to all reviews within 24-48 hours, and actively request reviews from satisfied clients. GBP performance directly impacts your most valuable local visibility.