How This Applies to Home Care Marketing
Understanding that Google My Business and Google Business Profile refer to the same platform helps when reading older marketing resources or working with vendors who use outdated terminology. The functionality, importance, and optimization strategies remain unchanged despite the rebranding.
When searching for information or instructions, you may find more results using “Google My Business” simply because the platform operated under that name longer. Both terms lead to the same knowledge and best practices.
Key Takeaway
Google My Business and Google Business Profile are the same thing. Don’t be confused by the different names in various resources. Focus on optimizing your profile regardless of which name is used in the guidance you’re following.