How This Applies to Home Care Marketing
Google Search Console is indispensable for understanding your organic search presence. Unlike third-party tools that estimate rankings, GSC shows actual data from Google—exactly which queries triggered your listings, how often you appeared, and how often users clicked.
Key GSC insights for home care include: identifying keyword opportunities (queries where you rank but could improve), discovering queries you didn’t know you ranked for, monitoring for technical issues that block indexing, and tracking Core Web Vitals performance affecting rankings.
Key Takeaway
Check Google Search Console at least weekly. Review the Performance report for ranking changes and opportunities, monitor Coverage for indexing issues, and address any Experience problems flagged. GSC data should directly inform your SEO prioritization.