How This Applies to Home Care Marketing
H1 tags are crucial for page SEO because they communicate primary topic relevance. Your dementia care page H1 should clearly indicate “Dementia Care” or “Dementia Care Services in [City]“—not a generic tagline. The H1 is often the first thing users read and directly impacts ranking for target keywords.
Common H1 mistakes on home care sites include using the company name as H1 on every page, missing H1 tags entirely (relying on images or logos), or using multiple H1 tags creating ambiguity about page focus.
Key Takeaway
Ensure every page has exactly one H1 tag that clearly describes the page’s topic and includes primary keywords naturally. The H1 should match user expectations from the SERP listing and immediately confirm they’ve found relevant content.