How This Applies to Home Care Marketing
Proper header structure helps search engines understand your content while making pages more scannable for families researching care. A dementia care page might use: H1 for the main title, H2s for major sections (What is Dementia Care, Our Services, Getting Started), and H3s for subsections within each.
Headers also improve accessibility—screen readers use them to navigate content. This is particularly important for home care sites where some visitors may have visual impairments. Headers should describe the content that follows, not just contain keywords.
Key Takeaway
Use headers to create logical content structure, not just for styling or keywords. Each page should have one H1, with H2s for main sections and H3s for subsections. Don’t skip levels (H1 to H3), and ensure headers accurately describe following content.