How This Applies to Home Care Marketing
Heatmaps reveal how families actually interact with your website versus how you assume they do. You might discover that your phone number gets fewer clicks than expected, that users ignore what you thought was important content, or that nobody scrolls to your testimonials section.
For home care sites, heatmap insights commonly reveal: whether CTAs are in high-attention zones, if families scroll past key information, which navigation elements get clicked, and where form fields cause confusion. This data directly informs CRO priorities.
Key Takeaway
Implement heatmap tracking on your highest-traffic pages to understand real user behavior. Look for disconnects between where you’ve placed important elements and where users actually focus. These insights often reveal quick-win optimization opportunities.