How This Applies to Home Care Marketing
Tracking referral sources reveals where marketing investment generates returns. Digital marketing (SEO, ads) shows directly in analytics, but professional referrals (hospitals, physicians) may need manual tracking. Understanding the true value of each referral source informs budget allocation.
Diversifying referral sources reduces risk and enables growth. Agencies overly dependent on one source—whether a single hospital relationship or paid advertising—are vulnerable. A healthy mix of organic search, professional referrals, word-of-mouth, and paid media creates stability.
Key Takeaway
Track referral sources for every inquiry and follow through to conversion and client lifetime value. This complete picture reveals which sources generate not just leads, but valuable long-term clients. Invest accordingly while maintaining diversification for resilience.