How This Applies to Home Care Marketing
HTTPS is essential for home care websites collecting sensitive information. Families submitting health details, contact information, or even just browsing healthcare content expect secure connections. A “Not Secure” browser warning destroys trust immediately—particularly problematic when you’re asking families to trust you with their loved ones.
Beyond trust signals, HTTPS is a confirmed Google ranking factor. While not a major one, in competitive local markets, every ranking signal matters. There’s no legitimate reason for a modern website to lack HTTPS.
Key Takeaway
If your site isn’t on HTTPS, fix this immediately. Most hosting providers offer free SSL certificates through Let’s Encrypt. The security, trust, and ranking benefits are essential for any healthcare-related website.