How This Applies to Home Care Marketing
Images are important for home care websites—photos of caregivers and clients build emotional connection and trust. However, unoptimized images are also the most common cause of slow page loads, which hurts both user experience and rankings.
Optimize images by compressing before upload, using modern formats like WebP, implementing responsive images for different screen sizes, and adding descriptive alt text. Tools like ShortPixel or TinyPNG automate compression without visible quality loss.
Key Takeaway
Audit your site’s images using PageSpeed Insights or similar tools. Compress existing images, implement lazy loading for images below the fold, and establish upload workflows that optimize new images automatically. This single fix often produces the biggest performance improvements.