How This Applies to Home Care Marketing
Impressions reveal your visibility in the market. High impressions with low clicks suggest your listings appear but don’t compel action—improve titles and descriptions. Low impressions indicate ranking or reach problems—you’re not appearing where families search.
Track impressions separately by channel: organic search impressions in Google Search Console, paid impressions in Google Ads, social impressions on each platform. Each reveals different aspects of your market visibility and potential.
Key Takeaway
Use impressions as a visibility metric, but pair with click-through rate for actionable insights. Increasing impressions alone doesn’t help if no one clicks. Focus on both appearing more often AND appearing more compellingly when you do.