Indexing

Indexing is the process by which search engines add web pages to their database for potential inclusion in search results. After crawling your site, Google analyzes and stores page content in its index. Pages not indexed cannot appear in search results, regardless of their quality or relevance.

How This Applies to Home Care Marketing

Indexing issues can invisibly block your SEO efforts. If Google hasn’t indexed your pages, they simply won’t appear in search results—no matter how well-optimized they are. Common causes include robots.txt blocking, noindex tags, crawl errors, and thin content that doesn’t merit indexing.

Google Search Console’s Coverage report shows which pages are indexed and which aren’t, with reasons. Regularly review this report to catch indexing problems before they impact traffic. New pages can take days or weeks to index naturally, but you can request faster indexing through Search Console.

Key Takeaway

Monitor indexing status in Google Search Console for all important pages. If key service or location pages aren’t indexed, investigate and fix the cause immediately. No SEO tactics matter for pages that aren’t in Google’s index.

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