How This Applies to Home Care Marketing
Internal linking is one of the most impactful yet underutilized SEO tactics for home care sites. Every blog post about Alzheimer’s should link to your Alzheimer’s care service page. Service pages should link to related blog content. Location pages should connect to relevant services.
Strategic internal linking creates topic clusters that demonstrate expertise. When your dementia content consistently links to a central dementia care page, Google understands that page is important for dementia-related queries.
Key Takeaway
Audit your internal linking to ensure important pages receive links from relevant content. When publishing new content, add links to and from related existing pages. This simple practice compounds over time, strengthening your most important pages.