How This Applies to Home Care Marketing
Keyword clustering prevents content fragmentation and maximizes page authority. Instead of separate pages for “in-home dementia care,” “Alzheimer’s home care,” and “memory care at home,” a comprehensive cluster recognizes these as variations that one thorough page can address.
Group keywords by shared searcher intent. Variations like “senior care Phoenix,” “elder care Phoenix,” and “home care for seniors in Phoenix” likely have the same intent and can be clustered. Distinct intents—informational, comparison, transactional—warrant separate pages.
Key Takeaway
Before creating new content, analyze whether existing pages could target the keyword cluster. Consolidating related keywords into comprehensive pages often performs better than fragmenting across multiple thin pages competing with each other.