Keyword Density

Keyword density is the percentage of times a keyword appears in content relative to total word count. Once considered important for SEO, exact keyword density is now largely irrelevant—modern search engines understand context and synonyms. Excessive keyword repetition (keyword stuffing) can actually harm rankings.

How This Applies to Home Care Marketing

Forget targeting specific keyword density percentages. Modern SEO focuses on comprehensively covering topics using natural language, including related terms, and satisfying search intent. Google’s algorithms understand that “senior care,” “elderly care,” and “care for aging parents” relate to similar topics.

Write naturally for your audience—families researching care options—rather than for keyword metrics. Include your target keywords where they fit naturally, but prioritize readability and helpfulness over arbitrary density targets.

Key Takeaway

Don’t obsess over keyword density. Write comprehensive, helpful content that naturally incorporates relevant terms. If your content thoroughly addresses a topic, appropriate keywords will appear naturally without forced repetition.

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