How This Applies to Home Care Marketing
Keyword gap analysis reveals content opportunities by showing what successful competitors cover that you don’t. If competing agencies rank for “veterans home care benefits” or “post-stroke recovery at home” and you don’t have content on these topics, you’ve found content gaps to fill.
Use tools like Ahrefs or SEMrush to compare your domain against top competitors. Filter for keywords where they rank in the top 20 but you don’t appear at all. These gaps represent clear content opportunities with proven search demand.
Key Takeaway
Conduct gap analysis against your top 3-5 competitors quarterly. Prioritize gaps based on search volume, relevance to your services, and current competitor positions. Filling strategic gaps with quality content captures traffic your competitors currently monopolize.