How This Applies to Home Care Marketing
Intent determines what content will satisfy searchers. “What is home care” has informational intent—an educational article fits. “Home care near me” has transactional intent—a service page with location and contact info fits. Mismatching content to intent means dissatisfied users and poor rankings.
For home care marketing, map your keywords by intent and ensure you have appropriate content for each. Your content strategy should include informational content for early-stage research, comparison content for evaluation, and service pages for action-ready searchers.
Key Takeaway
Before creating content, analyze the intent behind target keywords. Look at what currently ranks to understand what Google believes searchers want. Then create content that matches that intent better than existing results.