How This Applies to Home Care Marketing
Thorough keyword research reveals how families actually search for care—which may differ from industry terminology you’d assume. Research might show that “help for aging parents” gets more searches than “elder care services,” or that families search for specific conditions more than generic terms.
Start with seed keywords (home care, senior care, in-home care) and expand using tools like Ahrefs, SEMrush, or Google Keyword Planner. Add geographic modifiers for your service areas. Analyze competitor rankings for additional keyword ideas.
Key Takeaway
Invest time in comprehensive keyword research before creating content. Map keywords to services, locations, and buyer journey stages. This keyword map becomes your SEO roadmap, guiding content creation for months or years.