How This Applies to Home Care Marketing
Lead scoring helps home care agencies prioritize follow-up when inquiry volume exceeds immediate response capacity. Leads who viewed multiple service pages and filled out detailed forms score higher than those who bounced quickly. This prioritization focuses limited time on highest-potential prospects.
Simple scoring might assign points for: service page views (+5), pricing page view (+10), form submission (+20), phone call (+25), and geographic fit (+10). CRM systems can automate scoring and trigger alerts for high-scoring leads.
Key Takeaway
If you have more leads than you can immediately pursue, implement basic lead scoring to prioritize. Focus on behaviors indicating genuine interest and fit. Even simple scoring improves conversion rates by ensuring hottest leads get fastest attention.