How This Applies to Home Care Marketing
Understanding link equity helps optimize both external link building and internal site structure. External links from high-authority pages pass more value than those from weak pages. Internal linking strategically distributes that value to your most important pages.
For home care sites, this means ensuring your key service pages receive internal links from across your site—blog posts, related services, and high-authority pages like your homepage. This concentration of equity helps those crucial pages rank better.
Key Takeaway
Think strategically about how link equity flows through your site. Important pages should receive both external and internal links. When earning external links, target your most important pages, not just your homepage.