How This Applies to Home Care Marketing
Manual actions against home care websites typically result from aggressive link building, keyword stuffing, or misleading content. Common violations include participating in link schemes, using hidden text, or creating thin doorway pages for each service area without unique content.
Check Google Search Console regularly for manual action notifications. If penalized, identify and remove the violating elements, document your corrections thoroughly, and submit a reconsideration request. Recovery can take weeks or months, making prevention far preferable.
Key Takeaway
Avoid shortcuts that violate Google’s guidelines. The temporary gains never outweigh the devastating impact of a manual action on your visibility. Build your SEO foundation on quality content and legitimate practices from the start.