How This Applies to Home Care Marketing
The home care marketing funnel often begins with families experiencing a triggering event—a fall, diagnosis, or caregiver burnout. They move from seeking information about options to evaluating specific agencies to finally choosing a provider.
Content should address each stage: awareness content about signs someone needs care, consideration content comparing care options, and decision content about your specific services and differentiators. Many agencies focus only on bottom-funnel content, missing opportunities to capture families earlier.
Key Takeaway
Develop content for every funnel stage. Families who find you during their research phase develop trust before they’re ready to decide. Being helpful early in their journey positions you favorably when they’re ready to choose.